- Providing a wealth of information about the property to the potential buyer.
- Generating a “potential buyers contact list” for the seller, to be used for initiating direct marketing phone calls.
- Provide the seller introductory analysis of the potential buyer concerns, to be applied in the preparation of his/her property marketing pitch.
The idea here is to reverse the traditional process – instead of the buyer calling the seller, the seller will call the buyer, using her/his cellular number which is captured during the SMS interaction process. The SMS session can be activated any time during the weekend, and its activation will record in the database the cell phone number of the potential house shopper, which is the most important element in this marketing real estate process.
The estate agent can look at a list of all the Cell phone numbers of those who have sent the keyword. Also displayed to him is the information each potential buyer requested - yard, schools, financing.... The agent can use the mobile reply estate agents software to call now each one of them and plan his sales pitch taking in mind their concerns.
The seller (estate agent or property owner) assigns each specific property a specific inbound keyword, and advertise it (along with our system's phone number) on the "Property For Sale" signs, or- include it in his newspaper or other media ads. The estate shopper sees a "Property for Sale" sign, bearing an invitation for him to receive realty marketing information about this property, by sending a specific keyword such as "PRO3451” (example) to a specific telephone number (Mobile Reply’s gateway number). The typical communication scenario is the following:
House Shopper text: "PRO3451"
The system text back: "Thanks for contacting AAA Estate. Please let us know which info you desire, by texting us back a number from 1 to 6 :(1) the house (2) the yard (3) financing options (4) History (5) Garage and basement (6) Area schools.
House Shopper text back "1".
The system text him in response "The house is 64 years old, 3 bedrooms, 2 rest rooms, large kitchen and dinning hall. Overall size 250 Sq. Meter. Stone covered floor, wooden walls...."
If the house shopper text back "6", the system might return him an additional question "What is the level of education you require: (1) Kindergarten, (2) Elementary School (3) High School (4) Community College (5) Universities and colleges...", according to his response he will get info about area education facilities.
The process involves the assignment of a specific keyword to each property, and the build up of a sequence containing info about the property.
Mobile Reply offers the “rental” of SMS Interactive real estate marketing signs, for a convenient monthly charge. In addition to the signs, the platform can service an estate agency in many other ways: communication with traveling agents, scheduling appointments with buyers, distribution of information to agents / buyers, and more.