Background
Communication plays a central role in any business process. The modern enterprise is communication intensive – internal communication within the organization, and external communication with clients, suppliers, business partners, the media and more. The successful enterprise leverages to the full extent the recent developments in communication technology, seeking continuously the most effective communication channel.
It is obvious today that cellular phone technology is the leading global communication infrastructure. In many developing countries it is the ONLY communication platform. Within the arsenal of cellular communication formats, text messaging – SMS and its enhanced new generation – MMS, is a cultural and commercial phenomena, changing the way people communicate.
Mobile Feedback Ltd (http://mobilefeedback.com), leader in two-way SMS technology applications, has launched its Mobile Reply mobile marketing service with a clear vision – Laying the bridge for the use of text messaging communication between the enterprise and its target populations of cellular phone users. The technology underlying this unique service was developed during the 3 years by a team of experts in Market Research, database marketing, mobile marketing, CRM and management information systems.
The Mobile Reply Web based service is offering every enterprise, from the small local business, up to global giant conglomerates, the ability to benefit from a range of practical SMS communication mobile marketing applications. The service goes beyond the mass distribution of bulk one-way messages, towards a full two-way dialogue - a two way SMS application. A dialogue between the web based system operator, and populations of any number of mobile phone users.
Applying SMS for business communication processes offers unique advantages:
- Coverage – The global cellular network serves 1.5 billion people, and this number is growing fast.
- Availability – Through cellular phone communication, people are available 7 days a week, 24 hours a day.
- Mobility – Only the cellular phone provides communication with people anywhere – on the road, in the office, at home, any other location.
- Speed – Using cellular communication, group response can be expected within minutes.
- Price – Text messaging is cheaper than voice telephone communication.
In a world characterized by acceleration in the speed of business processes, Mobile Reply offers the most practical solution for generating a real time interactive dialogue with mobile persons, without caring about their current location and activities.
The Mobile Reply service
The service is web based, benefiting from it does not require any investment in hardware or software. It can be used anywhere – all needed is Internet connection, a browser and an active user account. Once logged in, the complete Mobile Feedback platform opens up for the user, a full end-to-end, two-way SMS application suite. Navigation is intuitive, and the entire platform is friendly and easy to use. Using a variety of international and local SMS gateways, the system communicates with most cellular phones around the globe, making it the ideal communication tool for multinational organizations.
The basic architecture of the technology platform includes three main modules:
Interactive Group Messaging
The system’s operator broadcast messages and questions to a group of persons. The group’s response to each of the questions is processed, analysed and presented in the form of management report.
Automated Messaging ResponseThe system’s operator announce a specific keyword and Cellular phone number. Anyone who send the keyword to this number receives an automated text response, and his/her cell phone number is registered.
Knowledge Management (database)All system’s interactions with the group are stored in a database. Facilities such as group filtering and results breakdown analysis are used to leverage the database into a source of insight.
Thus, the Mobile Reply service supports text messaging communication scenarios initiated by the system web based operator (outbound), as well as the mobile phone user (inbound), Its database facilities plays a central role in all its activities, leveraging the power of knowledge and enabling smart analysis and the derivation of insight generated by continuous communication over time.
For full information, screen shots and an active demo turn to http://mobilefeedback.com
